Smokingtoad develop simple, straightforward business rules to segment and maximise customer databases.  Involves processes of segmentation, communication planning, and data enhancement.

Database planning is the central process in CRM planning.  Many clients have established large databases in the day-to-day carrying-out of their business, but have not taken full advantage of these assets.

Clients rarely have the time, experience - or indeed, sometimes, perspective - to identify and investigate the opportunities, but must rather rely on external consultants.

Are processes are as follows:

Plan

• Identify database assets

• Identify areas of value

• Develop several strategies

• Develop recommendations

Test

• Run activity against several test cells

• Establish ROI

• Develop new recommendations

Implement

• Help client establish in-house systems and tools to run processes for themselves.

Smokingtoad is well positioned to offer consultancy services to businesses of all size offering a combination of comprehensive database skills and marketing and communications expertise.

We can offer a simple way for clients to develop and test database strategies while keeping a close eye on ROI.