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To build a filter, you set up specific restrictions on the information you have collected on your customers. You can build a restriction based on demographics or on actual message activity. A Demographic Restriction will select users that match certain demographic categories, such as age, gender, and address. An Activity Restriction will select users which match clickthru-related statistics on previously sent messages, such as who opened a message or who clicked on a certain link
A filter can also be based on a mix of multiple restrictions, whether they are demographic or activity based. | | |
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