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Mailingtoad - Content

Can I customize the information that I send within one newsletter towards specific people in my mailing list, such as send different discounts to different people based on their information?

Yes. You can build your message with IF statements, that will reference a group by demographics, much as you would with the randomizer feature. Your code would look something like this:

<%% if <State/Province>="CA" %%>
I'm in California!
<%% endif %%>
<%% if <State/Province>="NY" %%>
I'm a New Yorker!
<%% endif %%>

I have 3 different ads that I would like to test out, but I don't want to have to build 3 different email newsletters. Can I send one newsletter with the different ads going to random people within my list?

Yes, Mailing Toad has a Randomizer feature that allows you to group your mailing lists by random numbers. You can create as many separate groups as you want, and the system will randomly apply the group # to your individual addresses. When creating your email newsletter, use "if" statements to show the appropriate ad, such as:

<%% if <MLM_RANDOMGROUP>="1" %%>
    show ad#1
<%% endif %%>
<%% if <MLM_RANDOMGROUP>="2" %%>
    show ad#2
<%% endif %%>

Can I build IF statements with a plain text only message?

Yes, our system reads the IF statements first and sends out the appropriate message. You can build if statements to show specific lines of text for plain text messages, but not graphics.

Can I just copy a web page and use that as my email newsletter?

Yes. From the Messages section of the Admin tool, you can click on the "copy from web page" option and enter the desired URL. Please note that all images and external items (such as flash, etc) must be referred to absolutely, including your entire URL, for the system to recognize them.

Can I edit a message scheduled for delivery?

Yes. If it has not yet been delivered, you can still edit or delete the message.