How soon can I see my reporting results and/or how often do my reports update?

The standard turnaround for reporting results is 24 hours. You will typically see updated numbers by 2.30pm the day following your first broadcast. If you have optional “Real-Time” reporting feature, you will see your results within a few minutes after you send out your emails.           

What’s the difference between Total Opens and Unique Newsletter Opens?

Total opens represents the total number of times anyone and everyone has viewed your HTML version of your email campaign. So for example, if you sent the message out to 10 persons and they each opened it once except for one individual, who opened it 21 times, your count for Total Opens would be 30.  However, the count for “Unique Newsletters Open” in the same case above would be 10, because only 10 unique persons opened the message (at least once).

Why do my clickthru links in the report all show up as mailingtoad links?

This typically happens when users are copying the HTML source code of a message that was previously sent out through our Mailing Toad system. To avoid this, always insert HTML code from your original source and not from a message in your email Inbox.

How does tracking work for HTML and TEXT messages?

Open rate is measured with hidden HTML image tags that are inserted into all HTML emails sent out. Every time someone views the message, the image tag hits our servers and we log it as an “open”. This only applies to HTML versions.

For clickthru link tracking, the system will automatically “wrap” your hyperlinks with our tracking code (typically, the wrapper will look like www.mailingtoad.com/2,34,5,42, )  When a reader clicks on this kind of link, it will temporarily be routed to our report servers and logged as a “click”, then immediately rerouted back to the original destination link. This works for both HTML and Plain Text versions of your email campaigns.

Why are all my hyperlinks being changed to www.mailingtoad.com or www.uptilt.com links?

For clickthru link tracking, the system will automatically “wrap” your hyperlinks with our tracking code (typically, the wrapper will look like www.mailingtoad.com/2,34,5,42, )  When a reader clicks on this kind of link, it will temporarily be routed to our report servers and logged as a “click”, then immediately rerouted back to the original destination link. This works for both HTML and Plain Text versions of your email campaigns.