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Sometimes the best way to raise brand awareness is to look past conventional marketing techniques to something truly original.
We live in an increasingly media-aware society where individuals have become so attuned to the methods being used to sell to them that it can be extremely difficult to get across a message. We have all learned to ‘zone out’ television commercials and ignore print advertising but it is impossible to overlook the unexpected.
Smokingtoad can help you grab the public’s attention and get them talking about your brand. Whether integrated with an electronic campaign or produced as a standalone venture, guerrilla marketing can kick-start brand awareness and sales.
For example, brewer might use ‘brand ambassadors’ to circulate in participating bars and clubs, encouraging customers to try their beers. They could be working in a subtle manner, distributing vouchers or incentive gifts, or acting in a more ‘in your face way’ such as assuming an outrageous personality hosting an on-the-spot promotion with free drinks as the prize.
Perhaps you’d like your brand projected onto the Houses of Parliament or the Millennium dome? Maybe you’d like a parachutist with your brand on his canopy to land at half time at Old Trafford? Or how about every pigeon in town being dyed your corporate colours?
The only limits to what we can do for you are those you give us - apart from the law, of course!
If you think your brand might benefit from guerrilla tactics then call us now on 020 7566 2618, stand back and wait for the bang. |