Smokingtoad believe that search engine optimization and localisation are more than than just web site translation and positioning. We believe in writing both for the search engines and providing your visitors with compelling reasons to become absorbed and use your services. We do this using our eclectic blend of search engine marketing, effective copywriting and by grounding our localisation services in a thorough understanding of intercultural sensitivities. When was the last time you were truly compelled to read on?