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SEO or Search Engine Optimisation
is the discipline of obtaining high search engine rankings for a selection
of key words / web pages through the use of good practices.
There are many companies offering a range
of services that 'fool' the search engines in to awarding your site high
search engine rankings. This is a dubious practice at best. At worst, your
site can be dropped from the search engines listings all together and your
IP address blacklisted. Such techniques should not be considered methods
of
search engine optimisation
and we advise advoiding them.
The key principles of search engine
optimization include (but are not linited to) keyword density and link
popularity. By utilising these and other principle in our search engine
optimization methodology, we are able to help you obtain the search engine
prominence that your business needs. |