Smokingtoad, in strategic partnership with First Media and Destiny provides one of the worlds most advanced online marketing and campaign tools, 'playerless' streaming of video and audio content into E-mails, websites, and mobile applications.

The Smokingtoad Playerless Audio and Video streaming service includes encoding, hosting, delivery and support your campaign.  All you need to do is send the files over to us, and we will do the rest.

This combination of best of breed technologies, platforms and practices enables your audience to view content without the need to download separate players.  This means that instead of the current 34% penetration available using traditional streaming and player-dependent solutions you can now hit 96% of web users with your media, independent of installed players and the presence of corporate firewalls and proxy servers.

Content is delivered across a global content distribution network, which ensures your campaign will be delivered reliably, whatever the size or geographic focus of the campaign.

Audio and video can be activated in a number of ways including auto-start, clicking on the audio or video itself, control keys, hotspots on the page, or even when the mouse moves over an image.

On activation, the applet can then automatically detect the recipient's connection speed and deliver the content at the best possible quality for their bandwidth.

The technology is multi-platform, so it will work flawlessly on PC, Mac, Lynx, and Unix.  It will also operate on a growing number of consumer devices, such as set top boxes, wireless platforms, and Sony PlayStation2.  And, unlike most other streaming technologies, your content will be delivered safely through almost all firewalls and proxy servers.

Audio and Video streams can also contain hyperlinks and hotspots within the video - enabling recipients to jump to different pages, depending on when they click on the stream, or automatically activate links during play.  For example, an online presentation could run alongside a video.  As the streaming video reaches set points during play, a frame within a website could update to run alongside the picture.  At the end of the broadcast, recipients could be sent directly to a web page have extra material sent to them to keep permanently on their own computer.

Of course, as with all Smokingtoad campaigns, full tracking and statistics are supplied upon distribution.