The Web Dashboard is a custom-build, dynamically-generated website report that presents the answers to key management questions.

Websites and campaigns are build with objectives in mind.  However, most web reporting tools are designed to service the needs of the broad spectrum of needs, and are rarely the best tool with which to track key performance indicators.

While some enterprise level systems can be used to great effect, the high costs and complicated implementation involved dramatically reduce ROI.

Smokingtoad produce this by:

Plan

• Identify online data sources
• Agree business goals, KPIs, security issues

Develop

• Design outline report and build mock-up reports
• Work with internal and external suppliers to develop data-feeds.

Implement

• Build reporting back end systems
• Write user manual and FAQs, present

This is a robust service at affordable price.  Smokingtoad have an in-depth understanding of the underlying technologies as well as having proximity to and understanding of existing website technologies and services.